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Evaluation

Evaluation:

My main task was to create a college magazine front cover, along side drafting a contents page. For this I knew I would need to do research for my project, research based upon conventions of a front cover, convents of a contents page. I would also needs to research and deconstruct exciting magazines, college and other genres too. I also produced two mood boards, the first consisting of magazines I think students, or the target audience would read, I also produced one based upon items which I believe are desirable to the target audience.

For my magazine, I designed to design it for my college, “Wyke”. The colour theme for Wyke’s logo etc is Purple on Green, the negatives of each other. I also used the usual conventions for my cover such as a masthead, cover line, cover image, main article. I discovered the conventions through my research. I compared college magazines, and compared commercial magazines to college magazines to see the conflicting attributes.

For my work I created a Blog to present it, this also made it easy for me to work on my project from home, and anywhere in the college. On this I uploaded all of my work, my research and my plans. I also had to think of what to use in the components on my magazine, such as the magazine masthead. I could imitate Vogue’s masthead, but I have to think of the content within the masthead. I came up with a few cover stories and headlines, so I had a variety of ideas for my final piece.

I believe my magazine has many strengths personally, mostly as it fits in with the style and colour scheme of the college. When I asked for peoples opinions, the feedback I received were that it was very professional looking, natural and bold. Well constructed and designed. I received very positive feedback towards my magazine.

I was also told that my magazine would be well suited to the audience I was aiming it at. This was very pleasing since the people I was asking for feedback was my target audience, they said they would happily read it and it strongly appeals to them.

When I was designing my front cover, the layout came from an old hand rendered draft. I didn’t see many designs with a side masthead, but I liked the idea. I worked upon this design to finalise it, adding the font “Arial” from my research into typography, and also my colour scheme that has previously been mentioned.

This magazine needs to be representational of college, students etc. I believe that is you was a student of wyke college, you would find the magazine very representational of the college. This magazine needs to show it’s a college magazine, this can be shown through the masthead subheading “College magazine”.

Finally I brought together all my work. I did not add a barcode, as I didn’t have a price since the magazine is not for sale, its for distribution throughout the college. All my work was finally uploaded and displayed on my Blog, I redesigned my blog with a new layout, as I take pride in my work and I want it to not only look good, but the content to be to the same standard.
As an extra piece, I decided to produce an actual contents page, instead of just draft. The contents page has page numbers in numeric orders, it fits with the magazine cover and the colour scheme. The contents page also fits with the conventions of a contents page, and the feedback again was positive.

I took inspiration from everyday desirable objects, alongside with today’s magazines, and I believe this benefited me massively.

Final Magazine Cover

Final Magazine Cover:

This is my final magazine cover. I had a few problems along the way, but I believe I have produces a solid, well made cover. The aim is to attract the right audience, relate to the subject, inform and entertain. I used stuck to the colours from the Wyke logo as the colour scheme for my project, it works well, its bold and it connects with the college.


The above image is my final cover, but the below image was going to be my final design, before I realised it didn't work with the brief. According to the brief all photographs must be original, the below image has photos of an iPod and a picture of the wyke website. These where not original images by me, so I had to change them to something that was still symbolic to the article, but my original images.


I think the above cover did work, but over all I am pleased with my outcome. I believe the images I produced to stick to the brief look better, and are more fitting to the magazine.


The above image is my final IT draft of my magazine, as you can see I kept with the layout, placement and content. Along with the colour scheme etc.

Final Contents Page and Draft

Contents Page:

This is the contents page for my Magazine, As you can see, it follows the theme of my magazine cover, and all my Drafts.


I used the same colour theme as the wyke logo and my magazine cover. It follows the convents of a contents page, having featured articles, and a numerical ordered list of pages from the magazine.


Contents Page Final IT Draft:

This is a final draft of my Contents page, before I produce it.





As you can see, the colour theme has been the same throughout and I kept the same layout.

Unused Photograph

This is the only Photograph that hasn't been used on my magazine cover:



This is 1 of 2 photographs I took. Personally I don't think that this photograph was as strong, nor did it work as well as the other photograph.

Both of my photographs were Medium Close-Up, and both were not blurred. The only reason I decided to not use this photograph was because it didn't fit the magazine as well as the other photograph, which can be seen in my final magazine cover post.

Redefined IT Drafts

IT Draft 1: This is a draft of my original IT draft, in colour with more information.


IT Draft 2: This is a draft of my original IT draft, in colour with more information.


IT Draft 3: This is a draft of my original IT draft, in colour with more information.

IT Drafts Redefined:
I think i like the look IT draft 3 the most, Now I am going to further work upon it to produce my final product, putting into account all past work and research.

Magazine Photographs

Here are the two photographs I took for my Magazine:



Both of these photographs depict a girl holding a large book/folder, this is because I wanted something to fit with the Headline. Both of the Photographs are Medium Close-Ups, and I will be using one of them for my magazine cover.

Magazine Strories

Masthead:
WYKE College

Main Story:
Too Much To Handle!
"Do students have too much to carry? Even if they have a locker?"

Other articles:
Local Events/music
Compitions
New Student Handbooks
Website redesign

IT Drafts (Front Cover)

IT Draft 1: A normal layout, using conventions and components I have picked up from other magazines.


IT Draft 2:
Simple, spread out, easy to use design.



IT Draft 3: Not as traditional, using inspiration from my mood boards, putting a simple twist on traditional design to make it simple but eye catching.


IT drafts:
These are 3 It drafts, slightly developed from my first hand rendered drafts, using inspiration from mood boards, previous research and applying what I have found out to refine designs.

IT Drafts (Contents Page)

IT Draft (Contents Page):


Contents Page:
I wanted to keep the contents page simple, not too over complicated. It needs to be easy to use and simple to read as its the key to the magazine.

Hand Rendered Drafts and Initial Plans

Hand Rendered Drafts and Initial Plans:


(Sorry for the poor quality of my scanner.)

Drafts:
As you can see, I have drafted 2 designs which resemble traditional magazine cover layout. I have
also designed one with a twist.

Fonts:
I will be researching and playing around with Fonts, but as for now I will be using Arial as my font.

Colour:
The colours for my magazine need to be simple, and bold, Eye catching, but not tacky. This is why
I have opted for Green and Purple, the colours of the Wyke Logo. These two colours go well
together and are very significant to the college. They are also bold colours, yet simple. I believe that
these colours will work well together, but we shall see as the magazine progresses.

Photography

Establishing Shot:
This is used to show the location/place/set. "establishing" the surroundings.

http://img2.pict.com/83/c8/d3/1815255/0/el1.jpg

LongShot:
typically shows the entire object or human figure and is usually intended to place it in some relation to its surroundings.

http://www.photoshopsupport.com/photoshop-blog/06/02/ib/travis-papers.jpg

Medium Shot:
A full-length view of a human, showing no lower body, all above waist.

http://human-target.info/Media/Photos/Season1/S01E01/files/TBA916_IMG_1179.JPG

Medium Close-up Shot:
The medium closeup is between a medium shot and a close up. This shows the face clearly, without getting too close.

http://moonlight-archive.com/Gallery/S01E13/files/3T6963_Moonlight-245.JPG

Close-up Shot:
Usually framing the face, the close up shot is useful for showing detail.

http://www.unselfishproductions.com/ann%20promo%20close%20up%20shot.jpg

Extreme Close-up Shot:
This is used to get right in to the subject, and show extreme detail.


http://www.stockphotopro.com/photo-thumbs-2/ABEN6T.jpg



My Photography:
When I take my photograph for my College Magazine, I will use a Medium Close-Up Shot to stick to the brief.

Typography

These are various type faces that I have looked at for my College Magazine.


I liked all of these fonts, my favorite being the last font and fourth font. I believe they would both fit well into a college magazine, but I will come to this as the magazine is developed.

Mood boards

Moodboards:

These are 2 compilations I have produced to show what I believe students or people reading college magazines may be into.

Magazine mood board:
This mood board represents what, In my opinion, college students may like to read. You have something for everyone. Vogue for fashion, Edge for gaming, Kerrang and NME for Music, Stuff and Topgear for car and gadget lovers. All these magazine's have something in common; they all attract the same group of people I will want to read My College Magazine. Therefor I will put their style and layout into consideration for my magazine, as I need to attract the same group of people.


Fashion/Trends/Gadgets Mood board:


This mood board represents again what, In my opinion, most college students would like to own/have. A large proportion of students and teenagers love music, and so for this reason I believe the concert ticket fits in well, and I could also look at adding a music element to my magazine, local talent or shows to attract the audience. Also the TV, Xbox, Blackberry MacBookiPod, these are very desriable items today, and they all share similar attributes, they're sleek and simple, yet complex and eye catching. These attributes alone make the items ever move desirable, eye catching, especially to students and teenagers. So when designing my magazine, I may look to these items for inspiration for style, as they attract so much attention from the desired audience of my magazine with minimal effort.

Photoshop Tutorial

This is a video I found on YouTube.com which I will be using as refrance for my magazine design. The tutorial itself is very easy to follow with simple but effecting tips and tricks.

Magazine Components

These are the components of a magazine cover and contents page:

Cover

- Masthead: The title of the magazine.

-
Issue Number: The number of the issue in the series of magazine.

-
Sub headings: These are similar to the Masthead, but not as dominant. They stand out to attract you to the main articles, but are small and placed around the page below the masthead.

-
Additional Information: information underneath the subheadings, explaining them.

-
Price: The price of the magazine so the audience know the price.

- Bardcode: Used to scan the product in shops.

-
Relevant Image: Image that is relevant to the heading, sub heading or information.


Contents Page

- Page Number: These are the page labels, they are the locations of the pages, in numerical order.

- Main Articles: These are the articles included, used to promote the magazine.

The rest are the same as above, but without barcodes and issue numbers.

Magazine Analysis (Contents Page)

College Magazine Contents Page Layout

This is the contents page of the magazine "Secondary Teacher" as you can see it follows the conventions of contents page layouts, with Page Numbers, Main Articles, Brief discriptions, regular articles and Revelant Images.

Mainstream Magazine Contents Page Layout



This is the contents page of the magazine "Rocksound" as you can see it follows the conventions of contents page layouts, with Page Numbers, Main Articles, Brief discriptions, regular articles and Revelant Images, Although these are spread over 2 pages.


Evaluation:
These above contenst pages both share many similar, if not the same components and attributes,
Both magazines are similar, as well as the layouts. The fonts on each differ as they are aiming to impact different audiences. The language also is aimed at the relevant audience. Overall the magazines share the same atribbutes, but rocksound is over 2 pages.

Magazine Analysis (Cover)

College Magazine Layout

These is "Beloit" which is a College Magazine. As you can see, it has grasped the usual aspect of a "college magazine" It has sub headings, Additional information, an Issue Number and a Masthead. These attributes are shared with most magazines. Where as not having a price like his magazine isn't consistent throughout all magazines.



Mainstream Magazine


This mainstream magazine has all the components of a magazine, many of which are the same as a college magazine, except this has the need for a bar code, and also a price.


Evaluation:
This above magazines both share many similar, if not the same components and attributes, but the mainstream magazine has more on the front cover than the College magazine. This is because the Mainstream magazine is for sale, therefor it needs a bar code and a price.
Both magazines are similar, as well as the layouts. The fonts on each differ as they are aiming to impact different audiences. The language also changes from magazine to magazine.
Overall the mainstream magazine has more to offer, it appears on the cover. But the college magazine is aiming to different audiences, and also does not need a bar code or price.


Programs for Magazine design

After researching, and playing around with each I discovered a variation of programs I could use for my magazine.

- Adobe Photoshop CS3
- Adobe Illustrator CS3
- Microsoft Publisher

These programs would all work perfectly in harmony with each other as all (or most) of the Adobe CS3 components are compatible for importing and exporting to each other. Also Photoshop is an amazing program for Photo and image manipulation, where as Illustrator is good for any drawings, texts or renders used. InDesign is a new program to me, but while using it I discovered many advantages from it. In my opinion, it could be compared Adobe's version of Microsoft Publisher. For my magazine I will probably finalise all my Image/Photos in Photoshop and all the illustrations (by me) for the cover, such as hand rendered text etc. Then I will, using CS3's compatibility, export all my work to InDesign where the final design will be brought together. Using DTP (microsoft publisher) to bring it all together, sticking to the brief.

LIIAR Explained

L angauge - Terminology and wording used in media text, which should be relevant to genre, audience, and the specific piece of media.
I nstition - The company/organisation within which produces the media.
I deology - Implicit and explicit values of the media.
A udience - The people that the media is aimed at.
R epresentation - How concepts are represented in the media, such as stereotypes etc.

Conventions of a Contents Page (LIIAR)

While researching/studying magazines, these are my findings upon the conventions of a contents page:
- Relevant pictures to Articles
- Page Numbers
- Sub Headings
- Colour (Co-ordinated)
- Brief Descriptions
- Images

LIIAR:
- Langauge: Again,
The language is relevant to the intended audience, or who the magazine is going to appeal to. The subheadings have to be relevant to the articles inside the magazine. like the subheading "New Curriculum" would be extremely relevant to an article about a new curriculum and way of learning. The language also has to be relevant to the genre, audience and possibly the cover. I will have to look into contents pages and so my own research into how to word my own contents page, and to make sure it follows he conventions to make it as successful as possible.

-
Institution: Unknown.

-
Ideology: The Ideology of a contents page are the values. For example the values of a contents page is that it navigates, it shows the reader where the content is, it maps out the magazine. This is also something i may have to research for my college magazine.

-
Audience: The audience is the same as the cover. The contents page has to use things like Images/Photos, language and layout to keep the right audience reading, as does the cover. Again something I will research when I come to making my magazine.

- Representation: Representation is shown by the most of the above. Everything is represented in some way through media. The articles will be displayed as interesting, eye catching pieces, not boring pointless articles.

Conventions of a College Magazine (LIIAR)

While researching/studying a College magazine, these are my findings upon the conventions of a college magazine:
- Title
- Images
- Information (about contents)
- Date/Issue number

LIIAR:
- Language: The language is relevant to the intended audience, or who the magazine is going to appeal to. The masthead has to be relevant to the reader, like the magazine Secondary Teachers (click here to view) "Secondary Teachers" is extremely relevant to the occupation of the intended reader, a secondary school teacher. The language is also relevant to the genre of the magazine. The language on the cover and in the actual inside content has to be appealing to all readers and possible new customers. This information is key to a good magazine, as the wrong language for a genre of magazine may result in loss of appeal to the current market. I will have to do research into this at a later date when producing my college magazine.

- Institution: Unknown.

- Ideology
: The ideology of a college magazine are the values. For "secondary teachers" the values are teaching and education. When i produce my magazine i will have to research into ideology for the genre of my college magazine, and the audience it is aimed at.

- Audience: The audience is very important, as this is who you will be selling your magazine to, who it will be aimed at. Without an audience the magazine is pointless. The cover of the magazine has to be presented in a way to attract the audience. Images, language and layout is all key to attracting the right audience for your magazine. This again will be something I am going to research for my magazine.

- Representation: Representation is shown throughout media in many ways. Everything is represented by something, a way it works, or something it does distinctively. In a college magazine, students will be portrayed as good hard working students. Not misbehaving bad students.



The Brief

Priliminary exercise: using DTP and an image manipulation program, produce the front page of a new school/college magazine, featuring a photograph of a student in medium close-up plus appropriatly liad-out text and a masthead. Additionally you must produce a mock-up of the layout connects page to demonstrate their grasp of DTP.

Main Task: the fornt page and double page spread of a new music magazine. All images the text used must be origonal, produced by you - minimum of four images.

Presentation Of Work: The presentation of the reseacrh, planning and evaluationmay take the form of any one, or combination of two or more, of the following:
- A presentation using slideshow softwaresuch as Powerpoint;
- A blog;
- A podcast;
 

Jordan Harrison.

Studied Product design and Btec Art and Design at Secondary School. Now working towards his Graphic Design career would love for you to get in touch about any work for him! Email me!

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Is for the purpose of posting and displaying my AS Media Coursework only, Please do NOT comment for social purposes. For that, Look to the links section and contact me on my Phone Email or Home Email, or add me on either of the social network sites.